Chinese Short Dramas Sweep America
CategoryNews Briefs
《2024 Short Drama Global Market Insights》shows that over 200 Chinese short drama apps have launched overseas, with cumulative downloads nearing 370 million and revenue reaching $570 million (approximately RMB 4.1 billion)—that’s about RMB 50 million in average revenue per app, or roughly $7 million.
Short dramas going global is indeed a promising venture. Currently, the primary consumer base with purchasing power is overseas audiences. This type of content is highly appealing to foreigners—think domineering CEOs falling for all sorts of protagonists.