Most people seek not profit but certainty in their lifetime.

There have always been more people willing to work for others than to start their own businesses. Everyone knows that working for someone means your surplus labor is taken by the boss, and yet even with that clear understanding, very few are willing to start a business. Banks may lend them money to pursue entrepreneurship, but they refuse, crying and begging to work for others, to be exploited, literally pleading to be taken advantage of. Why? Because exploitation comes with certainty as compensation.

The impact of certainty on a person's happiness outweighs the impact of money itself.

A key reason stock trading fails to make money is that you can check it anytime. Checking too often only undermines your long-term investment resolve.

People want not just returns, but peace of mind. The biggest factor affecting peace of mind is certainty about the future. High returns require not just high numbers, but high quality. True good returns are those built on a foundation of certainty.

That's why people fall for investment scams.