Dajia Picks

The keyword of the story isn't within these three characters—it's beyond them, and that keyword is persistence. Keep telling the story.

Whether you tell a good story isn't that important; what matters is how long you stick with it. Go look at many legends—they sound increasingly ridiculous the more you hear them, but the thing is, persist for a thousand years, and it becomes a belief system.

Go back and watch all the Spring Festival Gala performances from the 1980s to today, and see which brands have high visibility and who the sponsors are.
Then you'll quickly be able to spot the patterns.
If a brand appears for the first time, that industry is in its emergence phase.
If it appears continuously, it's in a high-growth phase.
If it appears for over a decade and then disappears, that industry has declined into sunset.

No matter how perfect the solution itself, it is still just a tool—it’s not the end goal. The real goal is solving the other party’s problem. Learning to articulate the difficulty is what allows you to command a higher price.

The bigger the stakes involved, the higher the skill level of the players.