One Training Session, 42 Infections: The Enigma of Nu Skin
Multilevel marketing schemes exploit the most fundamental human desires.
Nu Skin, for example, lured people in by appealing to two universally coveted traits:
1. The desire to make big money (paired with the prerequisite that you must work hard to succeed);
2. The need to be loved and validated. There’s no negativity—only affirmation and praise.
Regular offline gatherings where members encourage each other are a key way they maintain customer engagement.