Social stratification stiffens, but individuals never do
You always see someone, or a few people, in this era, who through their own efforts, achieved financial freedom and mov…
Polarization
Polarization may not be the best strategy for a mass-market brand, as it involves extreme viewpoints or messaging.
Sex Appeal
Sex is attractive and serves as one of the most effective tools for cutting through the noise.
Emotional Engagement
The purchasing decisions of most consumers are influenced by emotion.
Interactivity
Watching and doing are not the same. Interactivity boosts responsiveness. If you can taste, feel, or try something, you’re much more likely to buy it.