Partners aren’t looking for synergy; they’re splitting risk, costs, and workload.

People partner up for the wrong reasons. Just as people start businesses based on faulty assumptions rather than genuine need, they also form partnerships for similar flawed motives.

Typically, each partner wants someone else to share the burden, and resentment arises when one person ends up carrying more weight.

· Do you share the same work ethic? When you're pulling all-nighters, is your partner out ice skating?
· Do you have the same vision, or are your goals in conflict?
· What if you want to grow steadily while your partner wants rapid expansion and to own the entire market?
· What if you want to sell franchise rights while your partner prefers to go it alone?
· Do you trust your partner?
· Are your personalities compatible?