The origin of this trend dates back to NetEase Yanxuan, followed by Bibo, Xiaomi Youpin, and Taobao Heartselect. JD.com lagged behind with JD Jingzao, but over the years, few have survived—and only JD Jingzao has thrived. While Taobao excels at e-commerce and marketing management, it is JD that truly understands products.
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Related: 2022 JD Plus Member and Yihaodian Member Usage Guide
Direct ad placements tend to be inefficient, so we signed exclusive deals with overseas influencers. They premiere content on our platform first, then repost videos with TikTok watermarks across other platforms. This lets us leverage influencers for sustained, long-term promotion.
If you want people to treat you like a god on a pedestal, you need to keep your distance and cultivate mystery. Get too close, and they’ll stop seeing you as someone worth anything. The more you worship others, the less they’ll value you.
Distance creates beauty, and information asymmetry creates skewed perception.
Related historical book: The History of the Decline and Fall of the Roman Empire
1. Publishing your content on active blogs and social media platforms and building backlinks (links from those sites that direct to your newsletter page) can drive growth and improve SEO.
2. Collaborate with other newsletter authors for mutual promotions.
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The less you rely on others, the stronger your survival skills will become.