Dajia Picks

Fast is the main character.

By deliberately hyping things up on social media, they boost Fast’s visibility and create the illusion of scarcity as an investment target, which in turn draws in more investors to fund him.

Domestically, there are similar cases like the bike-sharing companies and Boss Jia, who flew overseas but is returning to China next week.

Read the original article

Further reading

The origin of this trend dates back to NetEase Yanxuan, followed by Bibo, Xiaomi Youpin, and Taobao Heartselect. JD.com lagged behind with JD Jingzao, but over the years, few have survived—and only JD Jingzao has thrived. While Taobao excels at e-commerce and marketing management, it is JD that truly understands products.

Read the original article to learn more about JD

Related: 2022 JD Plus Member and Yihaodian Member Usage Guide

Direct ad placements tend to be inefficient, so we signed exclusive deals with overseas influencers. They premiere content on our platform first, then repost videos with TikTok watermarks across other platforms. This lets us leverage influencers for sustained, long-term promotion.

Read full article

If you want people to treat you like a god on a pedestal, you need to keep your distance and cultivate mystery. Get too close, and they’ll stop seeing you as someone worth anything. The more you worship others, the less they’ll value you.

Distance creates beauty, and information asymmetry creates skewed perception.

Related historical book: The History of the Decline and Fall of the Roman Empire