How to Execute a Successful Pre-Sale
If you don't have an audience, don't try to pre-sell a product—you won't get any data to make informed decisions about …
The same message—those who see it, those who agree with it, those who take action, those who complete the task, those who persist through it all—round after round of filtering, and in the end, very few remain.
Each of these groups carries a different destiny.
Most people actually operate at the comprehension level of a domineering CEO falling in love with a 50-year-old female janitor—that’s the kind of “jumping from a plane with an umbrella, looking proud” logic. That’s what most people are.
Ordinary people are actually the minority.
The moment you simply don’t believe a billionaire would fall in love with a 50-year-old cleaning lady, you’re already well outside the crowd.