High liquidity means you can’t go under. Building on that foundation, you can pursue higher returns. “Never lose” means never running out of cash. Because once your capital chain breaks, it’s like having a gun pointed at your head — you may not even have the chance to sign unfavorable terms.
Someone has to make it actually happen. Otherwise, what use is there in waiting on us?
Leadership might be spouting nonsense, but your job is to make whatever they say come true, no matter what it is.
If you want your proposal to pass, there's nothing easier than one that appears to have originated from leadership themselves—it gets approved faster and executes more smoothly.
People have two flaws in their lives that, if corrected, could change their fate.
One is caring too much about face, and the other is unwillingness to delay gratification.
Think in reverse:
How many hours does your product save people?
How much do they earn per hour?
How often do your customers perform the task?
That way, you know how much money you’re saving them, and can price competitively—typically something that’s attractive to customers while still leaving room for solid margins.