The Most Basic Data Consensus in Marketing
Sales = Impressions × CTR × Conversion Rate × AOV
UV Value = AOV × Conversion Rate
ROI = UV Value / UV Cost
Breakeven ROI = 1 / Gross Margin
Work effectiveness comes down to increasing data value.
Let Go of the Desire to Sell at the Top and Buy at the Bottom
Acknowledge that you can’t precisely time the bottom or the top, and let go of the desire to sell at the peak and buy a…
Veteran Fund Managers: 5+ Years Experience, 15%+ Annual Returns
Seasoned fund managers, selected by the following criteria:
Having served as a fund manager for more than five years, with an annualized return greater than 15%, and having worked at their current fund company for at least three years.
Have You Ever Thought About Doing It This Way?
Take your kid and think about it:
Elementary school’s over, they’re moving on to middle school—what happens if they do…
Money Is the Best KPI for Individuals
There’s a particular danger when someone reaches their previous goal—they can easily become complacent.
At that moment, you have to elevate your mindset and set an even higher dream. If you made 100,000 a month before, now you need to build a business that earns 500,000 a month. In three years, aim for 5 million a month.
Money is the ultimate personal KPI.
The Decline of Traditional Internet Ads and the Rise of Programmatic Advertising
According to Apple’s 2021 annual report, iPhone accounted for 52.5% of revenue, while Macs made up just 9.6%. Microsoft…
Expecting too much from those who lack ability is unwise
It’ll only make him, when he’s older, take on risks he can’t afford.
Everyone has different circumstances, and so their responsibilities naturally differ. Some people do well just by not wasting money, while others are truly expected to carry the weight of lifting their family into a higher social class.
Money Flows Down: Profit by Beating Amateurs with Professional Expertise
Making money always means targeting those below you — you'll never earn money from someone who has more than you. You should never compete on professionalism with experts. Instead, compete on professionalism against amateurs, and only then can you make money by teaching them.
Your positioning is never about out-professionalizing others. Turn around and face the market: look at how vast China is, how many amateurs need education and want to learn from you. That's where the money is.