If you take out a stamp, but nobody wants it, it carries no emotional value; if you take out a card that people want, then it does.
They have it, you don't—you want it, so you pay more, and they win.
Once people are full, they start chasing emotional value. Each generation's consensus shapes what its emotional value is.
It’s precisely because everyone has their flaws that you can figure them out—think about it, right? Like Sima Yi once said, “I’ve walked this path with no enemies, only friends and mentors.”
For example, stability is a double-edged sword. It's an advantage, but also a disadvantage.
Stability means you won't make mistakes, and it won't actively shut you down. But thinking the other way around, it also means your sunk costs are high. It won't kill you, but if you try to kill it, your losses will be huge.
Places where it's easy to make money always have high consumer costs, and places with low consumer costs will never be easy money.