How to Successfully Serve Middle-aged and Older Customers in Lower-tier Markets
Create a new image: dress up as the younger generation to these middle-aged and elderly clients—say things that make th…
The article's story case involves someone who, by taking an excessive amount of cold medicine over a short period, suffered acute liver damage and was admitted to the ICU. Once in the ICU, costs were staggering—easily running ¥20,000 (approximately $2,800) per day, just for basic care.