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Toutiao ad click cost (2020)

Currently, the average cost per mille (CPM) for Toutiao ads is around 45 yuan, with a click-through rate of 1-2%, which translates to a cost per click of roughly 2.5 to 4.5 yuan.

When a product’s price seems too good to be true, they’re not selling—you’re the ad

When you see a promotional product priced shockingly low, it means they’re not really selling anything—they’re running ads. Spending ¥50 becomes:

Spend ¥1, leave a review, save it, add to cart, share with a friend, join a group buy, complete mini-games, and so on.

In plain terms: when you spend little or nothing, you become the ad space—and ad spaces do what ad spaces are supposed to do.

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