According to the article, the key to boosting email reply rates is simple: keep your email content as short as possible and clearly convey your core question.
Long emails get a 1% reply rate, while short, focused questions can increase it to 4–8%.
Summary:
1. Identify comparable accounts and analyze content patterns
2. Videos typically run 30 seconds or less with 8-10 sentences: the opening should hook viewers by tying into their interests, followed by 2-3 supporting points and a clear conclusion, then a call to like, comment, and share
Further reading:
At its core, a personal brand is simply about what kind of person does what in a given field, and how they approach it.