How to Build a Successful Douyin Account

Summary:

1. Identify comparable accounts and analyze content patterns

2. Videos typically run 30 seconds or less with 8-10 sentences: the opening should hook viewers by tying into their interests, followed by 2-3 supporting points and a clear conclusion, then a call to like, comment, and share

Read original article

Further reading:

Building a personal brand

At its core, a personal brand is simply about what kind of person does what in a given field, and how they approach it.