Category: News Briefs

Keep selling and persistently run ads on your social media channels (WeChat public accounts, Weibo, etc.)

Ads don't have to directly push products; they can also aim to occupy mental space—so you're the first name people think of when they need what you offer.

First published 2023-09-14 10:36:24

Refers to text, images, and other content that's easy to share, primarily designed for distribution. Once you identify platforms or channels with high relevance to your audience, you can quickly acquire a targeted user base. (With advancing technology, short videos and similar formats are now included.)

First published 2023-09-12 09:45:18