B2B2C Selling Solutions: Outcompete Peers, Not End Users

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A Xi'an art training team pivoted to selling B2B solutions, with tickets ranging from 1,900 to 34,800 yuan and a monthly influx of 1,500 B2B leads. Key data: a 10-person team enjoys high net profit, pulling B2B traffic through Xiaohongshu and Douyin. For making money, this means: if you run a solid C-end operation, you can package it as a "project methodology" to sell to fellow small B operators, sidestepping competition from big companies. Next steps: map out your own SOP, build a low-cost teacher-training product to test whether the B-end will pay, and use short videos to screen同行 clients.

• Build dual C-end and B-end operations; B2B tickets must exceed C-end
• Use Xiaohongshu and Douyin for precise引流 targeting fellow practitioners
• Pack mature operational SOPs into teacher-training courses for sale
• 避开工海 C-end, aim for long-tail sole proprietors' "copy homework" demand
• Recommend building a real-person IP to提升B2B trust conversion

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