Money Flows Down: Profit by Beating Amateurs with Professional Expertise

Making money always means targeting those below you — you'll never earn money from someone who has more than you. You should never compete on professionalism with experts. Instead, compete on professionalism against amateurs, and only then can you make money by teaching them.

Your positioning is never about out-professionalizing others. Turn around and face the market: look at how vast China is, how many amateurs need education and want to learn from you. That's where the money is.

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