How to Skyrocket Your Website Traffic
This was shared from someone else’s paid column, where the blogger summarized several of their past successes.
Taken together: whether it’s transitioning from a blog to Weibo, Weibo to WeChat Official Accounts, launching “Weibo Tong,” becoming a WeChat Ads advertiser, or participating in Alipay’s Five Blessings event—they all point to the same core truth: only by抓住 the new opportunities created by traffic shifts can you acquire the most traffic at the lowest cost.
New opportunities from traffic shifts include:
1. When a new product’s traffic reaches a certain scale and begins to monetize, seize the chance to capture the platform’s early monetization window.
2. When internet traffic shifts to new content formats—for example, from blogs to Weibo, or from Weibo to WeChat Official Accounts—take advantage of these new formats instead of clinging to old阵地. People should follow the流量and the money. For instance, in recent years, many have benefited from Toutiao, Douyin, and Kuaishou.
3. Be willing to spend on paid traffic. When an opportunity arises, seize it and scale up to absorb流量in bulk. Once costs rise later, it becomes much harder to acquire流量at the same efficiency.