Why Buy Core-Asset Brand Properties for Investment?

What does "core brand" mean? Does it refer to a well-known brand? No, it refers to the cities where the developer operates.
Some developers focus their operations on core first- and tier-two cities, while others concentrate on tier-three and tier-four cities.

The former are called "core city brand developers," or simply "core brands."

The former is much safer; the latter is quite risky.

Because demand in tier-three and tier-four cities is weak, projects are more prone to stalling, which can drag these developers' capital chains into trouble. When you buy a pre-sale home, you might end up unable to take delivery.

Even if you buy a property from these developers in first- or tier-two cities, their ventures in tier-three and tier-four cities could still拖累 (drag down) them, potentially leaving you unable to take delivery.