True Pain Lies in High Expectations

Real suffering comes from expecting too much. Expecting too much stems from never having experienced a very low starting point. And the world won't give you the chance to lower your expectations, nor will it cultivate the right ones.

The top priority in the commercial world is to stimulate consumption. Without consumption, there's no capital activity; without capital activity, there's no employment. It's that simple. In the商人's world, there are no people—only consuming populations.

That's why the order is women > children > elderly > dogs > men. Because this reflects the ranking of spending power, and also the ranking of ease to be fooled.