What Do You Want? If You’re Unclear, You’re Probably Idle.

What do you want? If you don't know what you want, you're a free rider.

In this era where attention equals wealth, there's no room for slackers. As soon as you idle—even for a single second—that second will be seized by the busy and turned into someone else's traffic.

While you're confused about what to do, others know exactly what they're after: they'll gather your idle seconds to serve their own ends, precisely because you have none of your own.

Many people love making purposeless judgments—both praise and criticism—because they have an emotional chip to cash in on.

Humans are emotional by nature, and monetizing that emotion is simply good business.

You can't make money off someone who's thought through everything too clearly.