Owning something doesn’t make it part of you

There's no necessary connection between owning something and becoming someone who owns it. If there is, that's just sales rhetoric—a trick.

You need to make your customers feel that by acquiring these things, they've ascended to the upper class, or at least that they can now live a wonderful life.

In reality, of course, this never happens. They'll save and scrimped for an entire year to buy a luxury handbag, only to fall into a financial trap—enriching the merchant, the platform, the telecom operator, and the suppliers behind them.

Those are the people who will actually live well. You won't. Do you really think carrying a bag worth over a hundred thousand yuan will change your financial situation? Impossible. The only thing you'll change is the financial reports of those four companies above.