Mastering the Basics of SEO

The foundational SEO strategy breaks down into two parts:

1 What you do.

2 Content marketing, which typically answers questions that help prospective customers solve problems or achieve goals.

You need to consider how this SEO traffic will help you achieve your objectives. How do the articles you create connect with what you sell?

Your SEO strategy should be built on top of your business strategy. That means finding a niche where you can be a big fish in a small pond, so to speak. Once you have this SEO strategy and content in place, you'll need to promote it (link). Search engines only want to return the best answer to a question. Become the best answer. Give search engines the content, and they'll send you traffic.