Copywriting Fundamentals

Basic script:

We help (X) do (Y) by doing (Z).

Then, sell your product by tapping into different human emotions.

1. Desire: Buyers want what they want, and they want it now. This is the easiest emotion to leverage.

2. Fear: People are afraid… of everything going wrong. They need reassurance—they want to feel safe and in control. Today’s buyers are savvy and keen to protect their financial situation.

3. Belief: Buyers believe they need a product to succeed, or they feel inadequate without it.