For 2022 Media Graduates

Take your first job seriously—it’s the foundation of your career, just as important as which university you get into. (This determines whether you’ll ever join a top-tier company, move into management, transition to a state-owned enterprise, or pivot into investing.) Without a solid start, you’re often locked into a working-class trajectory for life—unless you catch an industry tailwind and secure equity or stock options, giving you a chance to level up.

Set clear 5-year goals, 3-year plans, and 1-year growth targets. Master media as a leverage point. Learn the differences in strategy and execution between C-level and S-level events, and understand how traffic-driven advertising works. These are all growth levers.

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