How Ilya Novohatskyi Gained 1,000 Subscribers
Here’s how I grew a newsletter to 2,800 subscribers.
In the beginning, I helped others on Twitter and Indie Hackers by sharing useful content, which earned me my first 50 subscribers.
Then I spent six months publishing free content, built my own website, left my newsletter link in the comments of other newsletters, and finally launched on 10words and Product Hunt. That took me to 350 subscribers.
A few weeks after the Product Hunt launch, the Hustle editorial team noticed me and featured my newsletter, adding another 300 subscribers overnight.
I kept putting out free content for six more months before introducing a paid premium tier. All revenue was reinvested into ads: sponsored newsletter swaps and community forum promotions.
About a year and a half later, I’m now at 2,800 subscribers.