Twitch Creator Incomes Leaked Online

Data Results:

• 50% of revenue is earned by the top 1% of creators

• 75% of accounts earned less than $120 this year

• 896,261 accounts made no money at all

• Only 0.06% of income exceeded the U.S. household median of $67,521.

• A quarter of all revenue came from the top 1,000 accounts.

On another platform, a Linktree survey found that only 12% of full-time creators earn more than $50,000 annually, while 46% earn under $1,000.

Expand:

2021 Creator Economy Report (Sample of over 2,700 people)

Creator Income Commonalities: Advertising and paid subscriptions; paid subscription conversion rates typically range from 5% to 10%.

Overall, the centralization (category monopolization) effect among content creators is strong, making it difficult for anyone outside the top tier to make money. The only silver lining is that content creation is something that can accumulate steadily over time.