SMZDM 2021 Revenue Hits 1.4 Billion RMB
If the earlier cashback blogs represented individual success stories—showing how to go from zero to one—then What’s Worth Buying illustrated how a blog can mature into a scaled product, scaling from one to one hundred.
Revenue breakdown:
1. Shopping guidance and cashback income: RMB 760 million.
2. Brand advertising services: RMB 380 million.
3. Enterprise brand store setup and operational services: RMB 130 million.
4. Self-operated e-commerce business: RMB 50 million.
5. Brand marketing and planning services: RMB 70 million.
From a personal standpoint, items 1 through 4 can all be realized through relatively straightforward technical development. Only item 5 demands heavy human-service involvement—and honestly, just doing cashback well is already quite an achievement.