How to Improve Website SEO
1. Website depth. In other words, important pages should be reachable within two to three clicks. If the site is too deep, search engine crawlers may stop indexing it.
2. Category and tag pages can also be indexed. Optimizing the relevant keywords for these pages can effectively improve your indexing rate.
3. Build a strong internal link structure so that pages on your own site link to one another.
4. Use webmaster tools from various search engines to submit your sitemap and increase your chances of being indexed (for example, Baidu Webmaster Tools, Bing Webmaster Tools, 360, Google Search Console, Sogou, and others).
5. Make sure your site is accessible through either HTTP or HTTPS—ideally just one. HTTPS is preferred because most search engines prioritize it by default, and it also helps prevent your site’s ranking power from being diluted.
6. Ensure your site is optimized for mobile devices, since nearly all search engines now prefer to index and rank mobile-friendly websites.
7. Improve your site’s loading speed with better server configurations, cache optimization, CDN acceleration, and similar measures.
8. Avoid using pop-ups or overlays that block content, as they can hurt the user experience.
9. Choose the right keywords to optimize for. Look for terms people search for often—for example, check the autocomplete suggestions in search engines. Whenever possible, align those terms with your business-related keywords.
10. Content should be original, easy to read, and focused on solving the searcher’s intent.
11. Build more backlinks—links from other sites that point to yours. The more quality backlinks you have, the better your search rankings will generally be.
12. Optimize your title tags and meta descriptions. Keep titles under 60 characters (about 30 Chinese characters), include your target keyword, and make sure the title accurately reflects the page content. Write meta descriptions that entice users to click while staying consistent with both the content and the title, and keep them unique.
13. If conditions allow, also optimize your images: compress file sizes, rename image files with descriptive names, and add alt text that helps search engines understand the context around each image.
If you get the chance, try applying each of these tips to improve this site’s SEO. One thing to note: I used a plugin shortcode to modify how some content displays, so I’m not sure whether that affects the results.