Private Domain Case Studies (2019)

Here’s an example of a post-90s entrepreneur in Shanghai who successfully achieved this small goal by leveraging private domain traffic. He uses personal WeChat accounts to offer luxury goods maintenance services, such as cleaning handbags, belts, and leather shoes. With just 17 phone numbers, each account generates around 800,000 yuan annually.

He originally worked at a dry cleaner’s shop. After starting his own business, he promoted discounted shoe-cleaning deals on Meituan—just one yuan per pair—but required customers to add him as a WeChat friend first. Once connected, he provided highly personalized service. Traditionally, shoe cleaning takes three or four days, but with WeChat communication, he keeps clients updated on the progress, explains how he’ll care for their shoes, and arranges delivery directly through the platform.

When restoring women’s handbags, he even creates before-and-after comparison photos to showcase the transformation. One first-time customer was so impressed that she referred over a hundred clients, and she personally entrusted him with her collection of more than a hundred handbags.