Life Career Leverage

Whether you can make money depends on your target customers.

For B2B, both the average order value and profit margin need to be high, since you won’t have many customers.

For B2C, user volume must be large, because there are so many competitors, making it hard to charge high prices or achieve strong margins.

It varies by individual—aim for a higher average order value. Serve whoever can pay that price. If a standard offering can serve the majority, then make sure that majority is large enough.