Douyin Franchise Recruitment: How to Earn 200k a Month
A solid money-making project follows this path: spot the opportunity → deconstruct the case → assess replicability → tweak the玩法 with minor innovations → get results.
I first came across it on Douyin—a video showing a realistic mini excavator toy. Lots of viewers left comments saying they wanted to play with it, franchise it, or get involved. I saw the opportunity, added the seller on WeChat, and got the franchise materials. Then I designed my own franchise policy, negotiated supply contracts and warranty terms with manufacturers, closed deals with malls for pop-up stalls, and filmed Douyin videos to attract franchisees. (I used six accounts, posting two videos per day on each, spending 108 RMB on promotion per video, and asked friends to like and comment to boost initial engagement.)
The reference case generated about 40,000 RMB per franchisee; one video brought in over 130 franchisees, earning more than 5 million RMB. My replicated version signed up 40+ franchisees in two months, bringing in over 800,000 RMB in revenue and 400,000+ RMB in profit.