The world is selfish; nobody cares how you feel.

So what exactly do people care about? They care about what you can do for them and how you can help. What in your business is beneficial to them? Can it solve their problems? Can it make their lives easier? Can it offer them protection? Can it help them save money? Is it genuinely helpful to them? Do they feel it’s worth the money? Tell me, why should I open my wallet for your business? What value do you bring to my life?
Consumers are inherently self-centered—they want to know, “What’s in it for me?”

Selfish people don’t attract money. Money only flows toward businesses that solve problems. Money is drawn to those who fulfill needs and add value. The more needs you can meet, the more money you’ll attract. The amount of money in your life reflects the value you provide to others. If you ignore this symbiotic relationship, money will ignore you too.

Achieve the following outcomes for one million people.
· Make them feel better.
· Help them solve a problem.
· Educate them.
· Make them look better (healthy, well-nourished, well-dressed, well-groomed).
· Give them a sense of security (housing, safety, health).
· Generate positive emotions (love, joy, laughter, confidence).
· Satisfy their appetites.
· Make things easier for them.
· Give them dreams and hope.