Guide to Offline Store Location Selection

Offline Store Opening Guide: If you want to open a physical store, you can refer to the store opening notes to open a small but beautiful shop (with a bunch of previous Kindle eBook documents)

The core mainly involves two data points. First, the foot traffic conversion rate into stores on a street is approximately 10%, and 95% of those who enter will make a purchase. So spend a week observing the foot traffic, check the map and analyze where the pedestrians are coming from (for example, if factories have relocated in recent years and the people you targeted move away after you open, it would be very awkward).

Second, most store rents increase by no more than 5% per year, and the increase usually doesn't kick in until after three years. Make sure the contract terms are clearly agreed upon to avoid inflating your rental costs.

This way you can basically calculate the return on investment.

Original: https://v0ln6e97jg.feishu.cn/docx/PMr9dRXppoS1CFxLaNFccHULnCh