How to Give Gifts: All About Gift-Giving

A. Pay close attention to the recipient's WeChat Moments—scroll back several years. Subtle clues will become clear; genuine effort matters.

B. True distinction creates lasting memories. Just like winning someone's heart, they'll only remember those exclusive moments.

C. Max out the perceived value. What does that mean? Take a 1,000-yuan budget: giving a Redmi phone is forgettable, but gifting a Charlotte Tilbury "Pillow Talk" (The Queen's Sceptre)—that's the Hermès of lipsticks (Hermès). This way, they'll remember.

D. High usage frequency ensures recall. Honestly, it's baffling—spending over 10,000 on premium tea for someone who doesn't appreciate tea is less effective than gifting a Dyson—at least they'll think of you every time they use it.

E. Universal currency. When unsure, go with hard essentials: Apple products, Moutai, or Chunghwa cigarettes—everyone knows the price, which signals sincerity. (Business gifting is a different story.) Souvenir gifts around 200 yuan can secure excellent products. Follow these principles: spend modestly, ensure recall, keep it affordable yet premium-looking, novel, and practical—so every time they use it, they think of you.