Why Can Foreign Trade Down Jackets Sell Hundreds of Thousands of Pieces a Year?
The trick of using key opinion leaders (KOLs) for sales is fundamentally about reaching a large audience. In many regions, winters last most of the year, creating strong and sustained demand for down jackets. Down jackets are practically an international staple, with average production costs of around ¥150 per piece—economies of scale drive that cost lower as volume increases. China is both the world’s leading down-producing country and a dominant textile manufacturer, so there’s a strong case for cultivating a global down-jacket brand from here.
If you’re looking for affordable, high-quality down jackets, consider visiting Pinghu in Jiaxing as part of a trip—great place to pick up a few pieces.
Thirty-Thousand Units Sold Annually: Zhejiang’s “Amazon Parka” Goes Viral in Europe and America
