Opportunities in the Aging Industry: Adult Diapers
CategoryNews Briefs
According to the article, adult diaper sales exceeded 2 billion units in 2020, with a cost of nearly $0.80 per unit. The current addressable market stands at 44 million people (expected to grow to several hundred million), making it a sizable opportunity. With an estimated daily usage of 3 diapers (versus 7 for infants), the market currently lacks well-known brands with reliable quality assurance.
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