Men’s Headbands: How to Make 100,000 RMB a Month

Once I was in a taxi and noticed the driver had long, loose hair just like me. That's when it hit me: men with long hair need headbands too. So I built a product around that niche and started marketing with blog posts. At first, using Google SEO, I published one promotional post per week and was only getting one order a day. Then I introduced an affiliate model and partnered with a billionaire for advertising. Eventually, I stabilized at over 60,000 monthly visitors and more than 100,000 in revenue.

The core secret? Strong execution. I'd come up with a strategy and just go do it, sticking with it until it landed.

Selling men's headbands with 3 employees and $1.2M in annual revenue — here's how he did it?