Total population declining, but growth market remains

Some new data has been summarized: the number of marriages has dropped from 13 million per year to 6.8 million, with over 240 million single people. In other words, while China's demographic dividend is fading, the silver-haired and solo-living populations are entering a dividend market (at the same time, as college enrollment has surged from 3 million to 13 million annually, the talent dividend is also emerging).

Lao Kuang: The Trend Is Downward — Who's Quietly Making Small Profits From the 'Single Economy'?