Is there a large market for workers’ shoes?

The domestic market is tough, with many unwritten rules and less emphasis on human-centric design. Industrial safety shoes may not meet strict standards here—typically, only major European and American manufacturers enforce rigorous compliance in work footwear. The case study below focuses on industrial safety shoes targeting the European and American markets. With high repeat purchase frequency (customers replace shoes every three months), the company generated 80 million yuan in revenue in its first year overseas.

Earning 80 Million Yuan in Year One: Dominating the Industrial Safety Shoe Market in Mexico | Insight Global