Niche and Blue Ocean Market

In simple terms, it's local vocational training with a high average order value and concentrated traffic. Once you figure out how to go digital, you're set. For example, as I shared recently, someone selling houses in Chengdu started livestreaming and is now making 100,000 RMB a month. The case in this article is about selling fitness instructor training on Xiaohongshu, delivering offline, issuing certificates, and making 400,000 RMB in three months. The model is internet + location restriction, which lets you carve out small local blue-ocean markets from the highly competitive national landscape.

Practical breakdown: Xiaohongshu blue ocean