Travel, Journeys, and Vacations Are Three Distinct Product Types

In the long run, travel and vacations are the mainstream, while tourism is actually a阶段性 product that emerges during the process of per capita GDP transitioning from underdeveloped to moderately developed.

The purpose of tourism is to see the world for the first time—something you’ve never experienced before. The essence of vacationing is finding a high-end hotel to relax and unwind, while traveling, at its core, is an adventure.

Many people in China are willing to pay for exploratory travel experiences, but there are very few products of this kind available.