Handwritten Engagement Letters Earn Over 30,000 RMB from 200+ Followers

In simple terms, this is a product that fully embraces the sense of ritual. Young couples getting married want a grand wedding and a strong start, so having a beautiful engagement certificate fits that market need (it fills the ritual gap). Then, using Xiaohongshu — where there are more young women willing to spend money — to acquire customers and close deals allowed the project to make money. Of course, the creator’s years of consistent calligraphy practice also served as a potential bonus.

230 followers, 35,000+ RMB in revenue: A niche custom track