Yeti Sells Hundreds of Millions in Outdoor Coolers Annually

Specializing in Amazon sales, they excel at marketing content—like videos showing four boxes supporting a car, rugged cases that a grizzly bear can’t damage, and people standing on boxes to go fishing. This bold, almost violent-aesthetic approach built their brand on product quality. From there, they expanded into diverse products and launched a DTC site, selling custom gear and partnering with outdoor influencers to promote it.

In the first half of 2023 alone, their side-business water bottles already hit $90 million in sales. By 2018, they had already reached $1.5 billion in revenue.

Building a $10 Billion Valuation in a Niche Outdoor Category—How a Top Amazon Seller Also Mastered Their Own Site