How high is the customer acquisition cost for financial loan users?

Based on this practitioner’s breakdown, the cost to acquire a registered user via paid ads comes in around ¥180, while the cost to actually disburse a loan sits at approximately ¥3,000. If you’re running a CPS (cost-per-sale) model, the revenue share would need to be around 0.5%—which translates to an effective cost of nearly ¥5,000 per user. (The high cost is mainly due to the lengthy funnel: every step requires users to spend enough time on screen to meet compliance rules, leading to significant drop-off along the way.)

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