You thought the price war track was about making money selling goods, but actually, you can’t make money that way.

The price war process always starts with sacrificing quality control, then sacrifices employees. Regardless of who gets sacrificed, the boss’s own interests are never compromised.

So how do you actually make money? It’s by using low prices upfront to drive爆款 (best-sellers), then seeking franchisees in the mid-stage, and finally turning to professional store-closing operators in the later stage. What “closing a store” means is that after raking in the franchise fees until your hands cramp, you shift the company’s profits to other firms—through procurement channels—that are actually controlled by or beneficial to your relatives.