Incremental Approaches

First, you’re capturing sales share from foreign goods in the local market (import substitution).

Second, you’re boosting sales of domestic goods overseas (export expansion).

Third, you’re creating a product category that’s never existed before (innovation).

If you categorize all possibilities this way, the path becomes crystal clear: over the next ten to twenty years, what will be strongly encouraged is not only productive services but also the creation of unprecedented product forms.

If you can’t secure incremental growth, you’re left competing within the existing stock — involution.

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