The market (aesthetic) is a battleground: if you don’t seize it, someone else will.

Aesthetic value can be cultivated — and so, of course, can perceived worth.

Today’s middle-aged consumers feel BBA (BMW, Benz, Audi) carries value even with no extras, even in base trims; just the badge alone is enough. This stems from a first-impression bias formed in the 1990s. Your ingrained, traditional mindset leads you to assign it higher value. Moutai is the same: it commands the highest recognition among people aged 50 and above.

The future belongs to brand-building. Without a brand, you have no moat and no margin. To build a brand that endures for over a century — like LV — the key is to nurture three generations of customers.

Only when three consecutive generations see your product as the “most beautiful” in its category can your business thrive forever and your brand truly last.